Chrysalis Club Tynedale

An uplifting new identity for local dementia charity

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Chrysalis Club Tynedale are an amazing charity who offer dementia friendly activities and support, throughout Tynedale.

They needed a new brand identity that would help build confidence and clearly communicate the nature of their charity to potential new members and funders.

From colour palette to illustrative style, from photography to the tone of voice used in their copy, every element was carefully developed to feel uplifting, warm and supportive.

The new look marketing has helped Chrysalis Club raise their profile, communicate clearly and establish an identity that people trust.  

Members enjoying a drumming workshop at Chrysalis Club Tynedale


“Design Engine made it their priority to really get to know our charity and focus on the things that make us different.
We couldn't be more impressed with the process or the results!

We've had excellent feedback saying that our new identity and marketing really reflects who we are and what the charity is all about.
We've seen enquiries from new members increase by 40% and we've been successful in several funding bids since the launch." 



Photography by Sarah Deane
Project photography by Design Engine