What we delivered:

Corporate guidelines

Detailed corporate guidelines document that included guidance as to how their brand was to be applied throughout all media. The document include information on topics such as brand tone, corporate colour palettes, fonts, logo use and placement and photography style.

 

Template Design

We developed templates for different media (such as leaflet design and exhibition design).

 

Illustrative Style

Due to the nature of their business and the constant technological developments that surround it, we proposed a more verstaile illustrative approach throughout. We developed a bold corporate colour palette and corporate illustration.

 

Outcomes

Clarity now have a solid communication device for all staff and external pservice providers to ensure that their brand is represented in a consistent and professional manner.

MEDIA

Brand development

Logo design

Corporate guidelines

Corporate stationery

Marketing materials

Print design

Copy writing